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Advertisers pay up to $8 million for a 30-second Super Bowl area

American brands return to custom, celebrity and cheer

OpenAI and Perplexity profit from the Super Bowl to AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is restoring its renowned workhorse Clydesdales for lespoetesbizarres.free.fr a Super Bowl advertisement that the developing company says celebrates the "grit and determination" of the American spirit.

The Budweiser business marks a return to custom, after a devastating social networks promotion for its Bud Light brand name in 2023 featuring transgender influencer, Dylan Mulvaney, stimulated require a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl advertisements. "Everybody loves the Clydesdales."

The return to safe, familiar and sentimental ground represents a trend amongst some advertisers for this year ´ s Super Bowl LIX, astroberry.io a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, star and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For unimatrix01.digibase.ca the very first time, OpenAI and Perplexity will seek to take advantage of the biggest televised event of the year, bringing expert system into the homes of millions of Americans.

"We ´ re all in this great, pleased place, and desire to be entertained," said Gartner analyst Nicole Denman Greene. "So, to place your brand name in that moment of fandom ... you have to deliver creative that is resonant with that audience."

Super Bowl marketers are flashing severe star power, with an estimated two-thirds of the commercials including celebrities.

Meg Ryan and Billy Crystal reenact their well-known deli scene from the 1989 romantic comedy "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that likewise includes a quick look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, brotato.wiki.spellsandguns.com Post Malone, Vin Diesel and Kermit the Frog also appear in the 30-second spots.

OpenAI, the business behind ChatGPT, is anticipated to air its very first commercial during the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that provides a $1 million reward for asking concerns throughout the game.

Greene said AI business are seizing on the Super Bowl ´ s reach to address consumer anxiety about the fast-evolving innovation.

"All of the ads I've seen-- and I can't wait to see all of the imaginative-- it's more about making individuals see how they can be more productive, and how their lives could be better," said Greene. "I don't know if that's going to get rid of the worry, because, as individuals discover more about the abilities, we're seeing in the data, that they get less certain."

This year ´ s game will have fewer car commercials than in previous years. Stellantis is the only car manufacturer to announce a Super Bowl advertisement, in which star Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with newbie venture capital-backed Liquid Death, wiki.die-karte-bitte.de the canned water brand forum.batman.gainedge.org name that bought its very first Big Game ad to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl ad is the winner of Doritos ´ "Crash the Super Bowl" contest, portraying an alien kidnapping.

"It ´ s off the scale on funny, on interest," said Sean Muller, founder and president of TV advertising measurement company iSpot.TV. "People like the ad." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and Diane Craft)