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Advertisers pay up to $8 million for a 30-second Super Bowl area

American brand names go back to tradition, celebrity and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is reviving its renowned workhorse Clydesdales for a Super Bowl ad that the brewing business says commemorates the "grit and determination" of the American spirit.

The Budweiser business marks a return to tradition, after a devastating social networks promotion for annunciogratis.net its Bud Light brand name in 2023 featuring transgender influencer, Dylan Mulvaney, triggered calls for a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl advertisements. "Everybody enjoys the Clydesdales."

The go back to safe, familiar and forum.pinoo.com.tr classic ground represents a pattern among some advertisers for this year ´ s Super Bowl LIX, scientific-programs.science a rematch between the Philadelphia Eagles and valetinowiki.racing the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, celeb and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will seek to capitalize on the biggest telecasted event of the year, bringing expert system into the homes of countless Americans.

"We ´ re all in this great, happy place, and want to be entertained," said Gartner expert Nicole Denman Greene. "So, to place your brand name because minute of fandom ... you have to deliver creative that is resonant with that audience."

Super Bowl marketers are flashing severe star power, with an approximated two-thirds of the commercials featuring stars.

Meg Ryan and Billy Crystal reenact their well-known deli scene from the 1989 romantic comedy "When Harry Met Sally," in an for Hellmann ´ s mayonnaise that likewise includes a quick appearance from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle challengers out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, systemcheck-wiki.de Post Malone, Vin Diesel and Kermit the Frog likewise appear in the 30-second spots.

OpenAI, the company behind ChatGPT, is expected to air its very first commercial throughout the Super Bowl, bringing the race for expert system supremacy to America ´ s bars and living rooms. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that provides a $1 million reward for asking concerns throughout the game.

Greene said AI business are seizing on the Super Bowl ´ s reach to address consumer stress and anxiety about the fast-evolving technology.

"All of the advertisements I have actually seen-- and I can't wait to see all of the creative-- it's more about making individuals see how they can be more productive, and how their lives could be much better," said Greene. "I do not know if that's going to get rid of the worry, because, as people find out more about the capabilities, we're seeing in the information, that they get less certain."

This year ´ s game will have less automobile commercials than in previous years. Stellantis is the only car manufacturer to announce a Super Bowl advertisement, lespoetesbizarres.free.fr in which star Glen Powell provides a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with newbie endeavor capital-backed Liquid Death, oke.zone the canned water brand name that purchased its first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, illustrating an alien kidnapping.

"It ´ s off the scale on funny, on interest," said Sean Muller, creator and president of TV advertising measurement firm iSpot.TV. "People like the advertisement." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and Diane Craft)