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Advertisers pay up to $8 million for a 30-second Super Bowl area

American brand names return to custom, setiathome.berkeley.edu star and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is reviving its renowned workhorse Clydesdales for a Super Bowl ad that the brewing company states celebrates the "grit and decision" of the American spirit.

The Budweiser business marks a go back to custom, after a devastating social networks promo for its Bud Light brand in 2023 including transgender influencer, Dylan Mulvaney, triggered require a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl ads. "Everybody likes the Clydesdales."

The go back to safe, familiar and nostalgic ground represents a trend among some marketers for this year ´ s Super Bowl LIX, a rematch between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, hb9lc.org celebrity and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For setiathome.berkeley.edu the very first time, OpenAI and Perplexity will look for to take advantage of the biggest telecasted event of the year, bringing artificial intelligence into the homes of countless Americans.

"We ´ re all in this great, delighted location, and wish to be entertained," said expert Nicole Denman Greene. "So, to place your brand name because moment of fandom ... you need to deliver innovative that is resonant with that audience."

Super Bowl marketers are flashing serious star power, wiki.vst.hs-furtwangen.de with an estimated two-thirds of the commercials featuring stars.

Meg Ryan and links.gtanet.com.br Billy Crystal reenact their popular deli scene from the 1989 romantic comedy "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that likewise consists of a short look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog likewise reveal up in the 30-second areas.

OpenAI, the company behind ChatGPT, is anticipated to air its first commercial throughout the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million reward for asking questions during the game.

Greene said AI companies are taking on the Super Bowl ´ s reach to address consumer anxiety about the fast-evolving technology.

"All of the advertisements I have actually seen-- and I can't wait to see all of the creative-- it's more about making people see how they can be more efficient, and how their lives could be better," said Greene. "I do not know if that's going to eliminate the worry, because, as individuals discover more about the abilities, we're seeing in the information, that they get less certain."

This year ´ s game will have less car commercials than in previous years. Stellantis is the only automaker to reveal a Super Bowl ad, in which actor Glen Powell provides a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and snacks return. They will share screen time with newcomer venture capital-backed Liquid Death, garagesale.es the canned water brand that bought its first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, illustrating an alien kidnapping.

"It ´ s off the scale on funny, on interest," said Sean Muller, creator and primary executive of TV marketing measurement firm iSpot.TV. "People love the ad." (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and Diane Craft)