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Advertisers pay up to $8 million for a 30-second Super Bowl area

American brands go back to tradition, celeb and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is reviving its iconic workhorse Clydesdales for a Super Bowl ad that the brewing business states celebrates the "grit and decision" of the American spirit.

The Budweiser business marks a return to custom, bytes-the-dust.com after a disastrous social networks promo for its Bud Light brand in 2023 featuring transgender influencer, Dylan Mulvaney, stimulated require a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, forum.kepri.bawaslu.go.id a marketing teacher at Villanova ´ s School of and author of a book about Super Bowl ads. "Everybody enjoys the Clydesdales."

The go back to safe, familiar and classic ground represents a trend amongst some advertisers for surgiteams.com this year ´ s Super Bowl LIX, a rematch between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, celeb and warm recommendations to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, wiki.vst.hs-furtwangen.de OpenAI and Perplexity will look for to capitalize on the greatest telecasted occasion of the year, bringing synthetic intelligence into the homes of countless Americans.

"We ´ re all in this good, delighted location, and desire to be entertained," said Gartner analyst Nicole Denman Greene. "So, to insert your brand in that minute of fandom ... you have to provide creative that is resonant with that audience."

Super Bowl advertisers are flashing serious star power, with an estimated two-thirds of the commercials featuring stars.

Meg Ryan and Billy Crystal reenact their famous deli scene from the 1989 romantic comedy "When Harry Met Sally," in a commercial for Hellmann ´ s mayonnaise that likewise consists of a brief look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle challengers out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also appear in the 30-second spots.

OpenAI, the company behind ChatGPT, is anticipated to air its first commercial throughout the Super Bowl, bringing the race for expert system supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million prize for asking questions throughout the game.

Greene said AI companies are seizing on the Super Bowl ´ s reach to address consumer anxiety about the fast-evolving innovation.

"All of the advertisements I have actually seen-- and I can't wait to see all of the imaginative-- it's more about making individuals see how they can be more efficient, and how their lives could be much better," said Greene. "I don't know if that's going to eliminate the fear, because, as people find out more about the capabilities, we're seeing in the information, that they get less certain."

This year ´ s game will have less vehicle commercials than in previous years. Stellantis is the only car manufacturer to reveal a Super Bowl ad, in which star Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with beginner venture capital-backed Liquid Death, classihub.in the canned water brand loft.awardspace.info that bought its first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

So far, bytes-the-dust.com the most popular Super Bowl ad is the winner of Doritos ´ "Crash the Super Bowl" contest, portraying an alien kidnapping.

"It ´ s off the scale on funny, on interest," said Sean Muller, founder and chief executive of TV advertising measurement company iSpot.TV. "People enjoy the ad." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and Diane Craft)